That will keep you in their minds and save you from using annoying email promotions. It’s an efficient way to be in touch with your Chinese business community. All you need to do now is to regularly update your account and they’ll receive an update message. Invite them to follow it and to receive your latest updates. After creating your official WeChat account, design an appealing mini-site at the company’s official WeChat account so you could directly address your business affiliates and contacts.ĪS soon as your account is active – inform your contacts, clients, suppliers, agents and your entire business circle in China – that the company has an official WeChat account. Building a business communityĪ great advantage of an official company WeChat account is the opportunity to build your own business community straightaway. The latest version allow uploading to the company’s official account on WeChat all the relevant marketing materials: brochures, elaborate presentations, video clips catalogs and more. In the daily life of a sales manager in China, it is more efficient to present company information via official WeChat account. In our fast world using a tablet for presentations is an impressive and sophisticated step forward – if you can access the company’s mobile compatible internet site from China. It is time consuming – open your laptop, attach it to the projector and so on. Similarly, using the company’s presentation is less convenient. It harms the environment, it is heavy and obviously, the minute we leave, they are tossed to the bin. Available and accessible solution to presentationsĭuring recent years we are less comfortable to carry to exhibitions and meetings brochures and catalogs. WeChat is a great way to receive an immediate feedback on your product, while sitting in your office, and your sales manager, rather than translating, is visiting a new client. You could talk directly with them without your sales manager as the intermediate and translator. WeChat improves your communication with your team, your clients and your suppliers in China. If you are communicating with someone in China, your Chinese is not fluent and his English is not that great, you can write in English and WeChat will translate it immediately to Chinese – and vice versa. In 2 second you scan to your mobile the details of the person you meet, and his WeChat account instantly share with you relevant information of this person, his company etc. After the last social event he attended, he had only 2 new cards in his hand and 40 new WeChat friends. Until recently, at the end of every social event our sales manager had 40-50 new business cards. How WeChat benefits your business in China? Business card replacement If you have ties to China and still don’t have a WeChat account, you can download the mobile app, by the time you’ll finish to read this post. The interfaces are simple and you rarely encounter connection problems. WeChat account is accessible in China and around the world. WeChat plays a major role in Chinese social life – people in China keep in touch via WeChat. You can click your mobile to: pay and receive payments, order flight tickets, train tickets, buy tickets to the movie and even donate to your favorite charity. WeChat is a leading business tool in China and functions as well in running many of our daily life activities. But this is an asymmetrical comparison because WeChat offers more than WhatsApp. Google, YouTube, Facebook and Tweeter do not work in China therefore, you need to adopt the Chinese tools.įYI – the Chinese WeChat is closest thing to WhatsApp. The online tools available to marketing manager in China are different from those of the ones available elsewhere. If you heard of WeChat and still do not understand why your sales manager or sales person need an Official WeChat account, this post offers answers based on Chinese sales manager’s everyday life. If the first question that cross your mind when you read the title is “What on earth is WeChat?” Or, “What is an Official WeChat account?” you probably were less interested with marketing channels in China.
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